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Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof.

Corning, a manufacturer of specialty glass and ceramics created a marketing video called “A Day Made of Glass” to demonstrate future applications of its specialty glass. Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube.

I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago.

View Corning’s “A Day Made of Glass” Video

[youtube width=”520″ height=”326″]http://www.youtube.com/watch?v=6Cf7IL_eZ38[/youtube]

Some of the video’s success is also rubbing off on other marketing videos from the company. Here’s one of their Gorilla® Glass videos that I found very entertaining.

[youtube width=”520″ height=”326″]http://www.youtube.com/watch?v=ZUQEFL45Iko[/youtube]

It’s never easy to combine entertainment with facts-based industrial marketing but Corning has achieved just the right mix in their video marketing.

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