Industrial Marketing Blog

Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof.

Corning, a manufacturer of specialty glass and ceramics created a marketing video called “A Day Made of Glass” to demonstrate future applications of its specialty glass. Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube.

I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago.

View Corning’s “A Day Made of Glass” Video

[youtube width=”520″ height=”326″]http://www.youtube.com/watch?v=6Cf7IL_eZ38[/youtube]

Some of the video’s success is also rubbing off on other marketing videos from the company. Here’s one of their Gorilla® Glass videos that I found very entertaining.

[youtube width=”520″ height=”326″]http://www.youtube.com/watch?v=ZUQEFL45Iko[/youtube]

It’s never easy to combine entertainment with facts-based industrial marketing but Corning has achieved just the right mix in their video marketing.

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Achinta Mitra

Achinta Mitra

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 30+ years of practical industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That's Achinta. He is the Founder of Tiecas, Inc., an industrial marketing consultancy in Houston, Texas. Read Achinta's story here or follow him on Twitter @Achintamitra.

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