Industrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof.
Corning, a manufacturer of specialty glass and ceramics created a marketing video called “A Day Made of Glass” to demonstrate future applications of its specialty glass. Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube.
I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago.
View Corning’s “A Day Made of Glass” Video
Some of the video’s success is also rubbing off on other marketing videos from the company. Here’s one of their Gorilla® Glass videos that I found very entertaining.
It’s never easy to combine entertainment with facts-based industrial marketing but Corning has achieved just the right mix in their video marketing.