Industrial and Manufacturing Marketing Blog

HubSpot – Marketing Automation

HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It is a good fit for companies with a one-person marketing department or a small staff. It will save you considerable amount of time and streamline the whole process of lead generation, nurturing and conversion. The dashboard provides you with a quick overview of your marketing efforts and you can customize it to meet your needs.

I’ve used HubSpot for larger industrial companies that wanted to use some of their marketing automation features. I’ve integrated HubSpot with front-end WordPress websites and on the back-end, with CRMs such as SalesForce. (HubSpot offers its own free CRM too).

Is it perfect in all situations? The short answer is, no. For example, you’d need to develop custom applications such as Parametric Search, Interactive Part Number Builders and other applications outside of HubSpot. These external applications may not be easy or even possible to integrate with HubSpot.

The best way to decide if this is the right marketing solution for you or not, is to take advantage of HubSpot’s FREE 30-day trial for their marketing automation software.

 

HubSpot Free 30-day trial

Achinta Mitra

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 36 years of practical industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That's Achinta. He is the Founder of Tiecas, Inc., an industrial marketing consultancy in Houston, Texas. Read Achinta's story here.

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