Today’s successful SEO goes far beyond simple keywords. Our integrated approach to industrial content marketing ensures your content is truly customer-focused. Here’s how:
The regulator page has been a good success – we now have a customer in WI who has set up a direct load system, and they said our training materials and videos on the website were very helpful. They were very appreciative of the new resources tab for them. The content on our website has come a LONG way.
Led by a Marketing Engineer (See My story), we develop and execute a custom content strategy that attracts engineers, engages them, and accelerates your sales cycle.
We understand the unique challenges of industrial content marketing. Our solutions overcome those challenges and drive results.
We collaborate with our clients as partners to develop comprehensive industrial content marketing strategies and execute them precisely to deliver measurable results.
AI tools have transformed many industries, but in industrial content marketing, human expertise remains essential. We strategically leverage AI alongside these key advantages:
Our monthly retainer compares favorably to the cost of hiring a full-time industrial marketing manager with less experience, plus the additional overhead of support staff. Let us handle the content strategy and execution while you focus on your core business.
* Source: Salary data from Robert Half & Company for Houston, TX. Additional factors, such as experience level and location, can influence costs.
Outsource your industrial content marketing to seasoned experts for a fraction of the cost of in-house hires while gaining industry knowledge and proven results.
Successful industrial content marketing demands a strategic foundation. We prioritize a partnership approach and require all content marketing clients to begin with at least our LAUNCHPAD Strategic Roadmap. This ensures seamless alignment between your content and business objectives. Random content creation won’t achieve the desired results – a focused strategy is essential. Remember, content creation alone is not the same as effective content marketing.
We don't jump into content creation right off the bat
We'll take the time to develop a content marketing strategy
The strategy will be documented and refined over time, based on tracking reports and benchmarks
It requires active participation of every stakeholder and a complete buy-in from you for it to be successful
It is a process that takes time to produce sustainable results
Content drives the inbound marketing engine. Either you need to have the resources to create the content yourself or let us create the content for you.
Together, we will review site analytics and measurement reports regularly.
While industrial content marketing takes time to gel and produce repeatable results, that doesn’t mean you have to wait 6 to 9 months to see any improvements. You will see incremental results within 60 days after full implementation. Typically, you’ll see more traffic, lower bounce rates, and content downloads.
Install a Content Management System (CMS. We prefer WordPress)
You may require subscription to Marketing Automation or an email marketing service
Integrate your Customer Relationship Management (CRM) system (We’ll help you if needed, and there is an additional fee for this.)
It is not a short journey or a “Band-Aid” fix for lead generation problems or slow sales.
You shouldn’t expect quick or instant results.
There are no tricks to gaming the system (Search engines).
It does not run on autopilot (Marketing Automation also requires a qualified person to manage it).
It is not a one-off marketing campaign.
It is not a hands-off strategy.