Industrial and Manufacturing Marketing Blog

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Industrial Customer Journey and the Digital Experience

Achinta Mitra May 17, 2021

Understanding the industrial customer journey is essential to the success of digital marketing with content. Based on my conversations with manufacturers, I sometimes get the impression that it is just a marketing exercise to them…

How to Make Industrial Email Marketing Work for You

Achinta Mitra March 3, 2021

Industrial email marketing may not get the same attention and love as it used to because of social media. However, don’t abandon it because it is still highly effective when targeting engineers and technical professionals.…

Manufacturing Content Marketing Insights for 2021

Manufacturing Content Marketing—What’s Ahead in 2021

Achinta Mitra November 20, 2020

No, I don’t have a crystal ball. What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute.

Manufacturing Marketing in the Age of Industry 4.0

Achinta Mitra November 11, 2020

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” My search yielded 192,000,000 results…

Manufacturing Content Marketing Distribution and Measurement

Achinta Mitra October 12, 2020

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement.

Industrial Lead Generation – MQL vs SQL

Achinta Mitra September 17, 2020

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can be seen in this chart from the Manufacturing Content Marketing…

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.