Industrial and Manufacturing Marketing Blog

We have merged the Industrial Marketing Today blog into our agency blog.

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Using Content to Move Prospects Forward in the Sales Cycle

Achinta Mitra May 5, 2010

We often think of online content as the text on a web or blog page. The focus there is to optimize it for keywords or phrases for people to find your website when searching for…

7 “Rs” for B2B Marketing Content Planning

Achinta Mitra April 30, 2010

[This is a guest post by Ardath Albee and is a great follow up to my earlier post, Focus on Content in B2B Marketing and my own 5Rs for creating content] Content is the fuel…

Focus on Content in B2B Marketing

Achinta Mitra April 26, 2010

Lately all the talk in B2B marketing has centered on social media. However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in…

Generating More “Educated Leads” on a Small Budget

Achinta Mitra April 21, 2010

Doing more with less is pretty much the mantra du jour in industrial and B2B marketing these days. How does one generate high quality, educated leads, not just site visitors on a marketing budget that…

Are You Creating Irresistible Offers with Your Email Marketing?

Achinta Mitra November 16, 2009

Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages…

Content Creation Made Easy

Achinta Mitra August 24, 2009

Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task. Most people get writer’s block or their brains freeze up while…

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.