Industrial Marketing Today

Actionable ideas and practical industrial marketing tips for manufacturers, distributors and engineering companies by Achinta Mitra, the Marketing Engineer.

Industrial and Manufacturing Marketing Articles

Manufacturing Content Marketing

The State of Manufacturing Content Marketing 2020

Manufacturing content marketing has come a long way since it is early years. There are many positive trends as seen in the latest research report, Manufacturing Content Marketing 2020, Benchmarks, Budgets, and Trends published by the Content Marketing Institute. Yet, challenges remain as the survey shows and the reality that I see with my manufacturing

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Website Design for Manufacturers

5 Critical Components of a Successful Website Design for Manufacturers

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site. Applying a new skin to an existing website to make it look “pretty” won’t help you move the

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How to market to millennial engineers

Marketing to Millennial Engineers

Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation at the Industrial Marketing Summit, Content Marketing World 2019. Yes there are many key differences in how you market to

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Content Marketing for Industrial Distributors

How Industrial Distributors Can Use Content Marketing

Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show the same line cards and unless they sell online directly, site visitors can’t see prices, nor do they have any idea about the lead time.

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Industrial Marketing Budgeting and Planning

Industrial Marketing Budgeting and Planning

Industrial marketing budgeting and planning activities pick up at this time of the year. As they say, “ʼTis the Season.” Things begin to get very hectic as we go deeper into Q4 and it becomes harder to get people together as they start to take time off for the Holidays. Are you in the midst

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Industrial Marketing Consulting


Industrial marketing consulting is based on my 30+ years of knowledge and hands-on experience in marketing to engineers and industrial buyers.

Industrial Marketing Strategy Development

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Receive a documented marketing strategy with a plan of action for implementation on a fixed-price consulting engagement.

Industrial web design

Website (re)Design

Don’t settle for another “pretty” website or a cosmetic facelift. Invest in a digital asset that will continue to pay dividends long after you’ve paid for it.

content marketing

Generate better quality inbound leads, nurture them into Sales Qualified Leads (SQLs) that turn into qualified opportunities and increase sales.

Industrial SEO & SEM


Organic Search Engine Optimization (SEO) and Search Engine Marketing (SEM) may go hand in hand, but they are two very different marketing strategies.

Integrated industrial marketing

Integrated Marketing

I’ll help you bridge the gap between traditional and digital marketing by implementing an integrated marketing strategy that is effective.

Marketing for Engineers by an Engineer


I’m Achinta Mitra, the chief content creator and owner of this blog. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial marketing and consulting company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a Marketing Engineer.

I give you the best of both worlds – a marketing agency and the personal touch of an experienced industrial marketer. You will always deal with a real person who is in charge of your work and not layers of hierarchy.

Bottom line – I don’t learn industrial marketing at your expense, because I know your engineering and technical customers well from my 30+ years of hands-on experience.

Achinta Mitra, the Marketing Engineer

Achinta Mitra
The Marketing Engineer

Some of my clients have become close friends

What people say...

A Primer on Industrial Content Marketing

A real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.

NOTE: Clicking on the download button will take you to the landing page on my company website.

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