Proven Industrial Marketing Experience Since 1987

Actionable insights and practical industrial marketing advice for
manufacturers, distributors and engineering companies

Marketing for engineers by an engineer​

I’m Achinta Mitra, the chief content creator and owner of this blog. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial marketing and consulting company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a marketing engineer.

Bottom line – I don’t learn industrial marketing at your expense because I know your engineering and technical customers well from my 30+ years of hands-on experience.

Achinta Mitra - the Marketing Engineer and Industrial Marketing Expert

Achinta Mitra, the Marketing Engineer

Recent industrial marketing articles​

How Industrial Marketing Influences Buyers

Industrial marketing precedes industrial sales. That is the reality today. I understand manufacturers, distributors and engineering service providers may find it hard to accept that fact. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Marketing has always provided sales support and not expected to play an active role. Today’s industrial buyers have flipped that sales and marketing paradigm upside down. Even though the industrial buy cycle has not changed, buyers go through their buying journey very differently …

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Why Your Sales Funnel May Run Dry Without a Business Blog

Happy New Year! Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a …

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5 Most Popular Industrial Marketing Blog Posts from 2010

We’re almost at the end of the year and you made it. Congratulations! 2010 has been another tough year for the industrial sector but I’m …

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ʼTis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

A New Year and a new website mean new leads and sales opportunities. That’s what most businesses wish for during the Holiday Season. A website …

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SAL is the Glue that Binds Sales and Marketing in Lead Generation

A lead is a lead, right? Depends – are you in marketing or in sales? SAL – Sales Accepted Leads is the bridge between Marketing …

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. (Source: Marketing Sherpa/ KnowledgeStorm). B2B marketing and …

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3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites

I hope you had a wonderful Thanksgiving weekend (here in the U.S.) with your family. Now, back to work. Attempting do-it-yourself (DiY) search engine optimization …

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Core industrial marketing services

A Primer on Industrial Content Marketing

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A real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.