Proven Industrial Marketing Experience Since 1987

Actionable insights and practical industrial marketing advice for
manufacturers, distributors and engineering companies

Marketing for engineers by an engineer​

I’m Achinta Mitra, the chief content creator and owner of this blog. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial marketing and consulting company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a marketing engineer.

Bottom line – I don’t learn industrial marketing at your expense because I know your engineering and technical customers well from my 30+ years of hands-on experience.

Achinta Mitra - the Marketing Engineer and Industrial Marketing Expert

Achinta Mitra, the Marketing Engineer

Recent industrial marketing articles​

How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. They are: Lack of awareness about them among engineers and industrial buyers Inability to differentiate themselves from the competition Given the fact that today’s industrial buyers prefer to do their own research and rely more on a variety of digital tools, it is critical for these industrial companies to address these two problems because they have a negative impact on their sales. The second problem is more acute among distributors because more …

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Content Marketing: Think Like a Publisher, Act Like an Investor

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start …

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More Manufacturers Are Using Videos For Content Marketing

According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to …

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Why Your Sales Funnel May Run Dry Without a Business Blog

Happy New Year! Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a …

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5 Most Popular Industrial Marketing Blog Posts from 2010

We’re almost at the end of the year and you made it. Congratulations! 2010 has been another tough year for the industrial sector but I’m …

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ʼTis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

A New Year and a new website mean new leads and sales opportunities. That’s what most businesses wish for during the Holiday Season. A website …

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SAL is the Glue that Binds Sales and Marketing in Lead Generation

A lead is a lead, right? Depends – are you in marketing or in sales? SAL – Sales Accepted Leads is the bridge between Marketing …

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Core industrial marketing services

A Primer on Industrial Content Marketing

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A real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.