Industrial and Manufacturing Marketing Blog

We have merged the Industrial Marketing Today blog into our agency blog.

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Click here: https://www.tiecas.com/blog/

E-Mail Marketing is Alive ‘N Kickin’

Achinta Mitra August 24, 2008

I’m sure you’ve read many articles and news bulletins on the declining effectiveness of e-mail marketing. Yet, the basic e-newsletter continues to deliver good results in B2B and technical marketing. I read a recent article…

Using Video in B2B Marketing

Achinta Mitra August 16, 2008

The use of video in B2b marketing is on the rise and is expected to grow exponentially. In the August 11 issue of BtoB Magazine, Tom Simmons, President-Creative Director of PRTNERS+simons wrote, "Web video will continue…

Your Company Web Site Must Be the Hub of Your Online Marketing

Achinta Mitra August 10, 2008

Your company Web site is the top online marketing option when it comes to marketing to engineers, technical, industrial and manufacturing professionals. This is according to a new white paper from GlobalSpec called "Marketing to…

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.