Proven Industrial Marketing Experience Since 1987

Actionable insights and practical industrial marketing advice for
manufacturers, distributors and engineering companies

Marketing for engineers by an engineer​

I’m Achinta Mitra, the chief content creator and owner of this blog. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial marketing and consulting company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a marketing engineer.

Bottom line – I don’t learn industrial marketing at your expense because I know your engineering and technical customers well from my 30+ years of hands-on experience.

Achinta Mitra - the Marketing Engineer and Industrial Marketing Expert

Achinta Mitra, the Marketing Engineer

Recent industrial marketing articles​

How Manufacturing Content Marketing Sets the Table for Sales

I recently received two emails from two different manufacturers. They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other conventional marketing tactics with very little success in generating sales qualified leads. You may be experiencing the same or similar problems as these two manufacturers. Here are excerpts from those emails. “Using a lead generation company right now that charges too much and delivers too little. They do not understand industrial sales, and although they are talented and penetrating accounts, …

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Content and Social Marketing: Connecting and Engaging with 10K+ Engineers

Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. Nine out of ten B2B marketers are now using content marketing …

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3 Business Blogs with Proven ROI from Industrial Companies

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this …

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Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

As we head into November and the start of the Holiday Season, B2B marketers are getting into their budgeting mode. With the cloud of economic …

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Marketing Automation vs. Inbound Marketing

If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all …

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Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there …

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If You Want Better Leads, Set Your Content Free

I admit my headline is a variation on Sting’s “If You Love Somebody Set Them Free” single from his first solo album The Dream of …

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A Primer on Industrial Content Marketing

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A real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.