Proven Industrial Marketing Experience Since 1987

Actionable insights and practical industrial marketing advice for
manufacturers, distributors and engineering companies

Marketing for engineers by an engineer​

I’m Achinta Mitra, the chief content creator and owner of this blog. I’m also the Founder and President of Tiecas, Inc., a Houston-based industrial marketing and consulting company that has been in business since 1987. I have a degree in Mechanical Engineering and an MBA in Marketing. That’s why I call myself a marketing engineer.

Bottom line – I don’t learn industrial marketing at your expense because I know your engineering and technical customers well from my 30+ years of hands-on experience.

Achinta Mitra - the Marketing Engineer and Industrial Marketing Expert

Achinta Mitra, the Marketing Engineer

Recent industrial marketing articles​

Happy Holidays and Looking Forward to 2019

As 2018 comes to an end, I’d like to thank all of you for being regular readers of my blog. Some of you have taken our relationship to the next level by becoming new clients. I truly appreciate your confidence and the loyalty of all my existing clients. Your support and patronage helped me make 2018 another successful year for my industrial marketing company, Tiecas. I look forward to continuing our valued relationship and building new ones in 2019. I wish all of you a wonderful holiday season and a …

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Using Digital Industrial Marketing for Reaching Younger Engineers

Digital industrial marketing is the norm these days, not because it is fashionable but because that’s how industrial buyers now prefer to interact with their …

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Industrial Content Marketing — Goals are Misunderstood and Misaligned

Industrial content marketing is used by an overwhelming majority of manufacturers. It stands at 85% according to the Content Marketing Institute’s 2017 survey. According to …

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Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies

Industrial email marketing is alive and well in 2017 despite what you may have heard or read to the contrary. To quote Mark Twain with …

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Overcoming the Challenge of Marketing to Busy Engineers

Engineers from different fields probably make up a large part of your target audience if you are a manufacturer, distributor or an engineering company. As …

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Technology is Not a Substitute for Good Industrial Content

Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation …

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Manufacturing Content Marketing Trends and Challenges

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute …

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Core industrial marketing services

A Primer on Industrial Content Marketing

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A real-world overview of industrial content marketing based on our 30+ years of hands-on experience working with manufacturers and engineering companies.