Why Industrial Content Must Be More Customer-Centric

Achinta Mitra February 20, 2018

Industrial content on websites of most manufacturers and industrial companies tends to be heavy on product specifications. Of course, it is important to have technically accurate and up-to-date product information because that’s the first step…

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Achinta Mitra January 17, 2018

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. You are in good company. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing…

How do Engineers Use Content in Their Buying Decision?

Achinta Mitra November 27, 2017

Of course, you know that engineers use content in making work-related decisions, i.e. buying decisions. Datasheets, case studies and how-to videos have always been popular with this target audience. However, have you ever asked yourself…

Industrial Content Marketing: Product Centric vs. Customer Centric Content

Achinta Mitra August 26, 2017

Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. They design and make engineered systems used in the Metalworking and the Pulp &…

Using Digital Industrial Marketing for Reaching Younger Engineers

Achinta Mitra July 27, 2017

Digital industrial marketing is the norm these days, not because it is fashionable but because that’s how industrial buyers now prefer to interact with their suppliers. I’m sure you are aware of the fact that…

Industrial Content Marketing — Goals are Misunderstood and Misaligned

Achinta Mitra June 28, 2017

Industrial content marketing is used by an overwhelming majority of manufacturers. It stands at 85% according to the Content Marketing Institute’s 2017 survey. According to ENGINEERING.COM’s 2017 survey, 87% of engineering marketers use content marketing.…

Industrial and Manufacturing Marketing Blog

We have merged the Industrial Marketing Today blog into our agency blog.

Why Industrial Content Must Be More Customer-Centric

Proving ROI of Industrial Content Marketing is Still a Big Challenge

How do Engineers Use Content in Their Buying Decision?

Industrial Content Marketing: Product Centric vs. Customer Centric Content

Using Digital Industrial Marketing for Reaching Younger Engineers

Industrial Content Marketing — Goals are Misunderstood and Misaligned