Spanwell Service, Inc. is a manufacturer of extra-large S Hooks used for compliance with OSHA Housekeeping requirements and eliminating trip hazards during turnaround service (TAR) in refineries and power plants. They also manufacture a full line of pneumatic tools and accessories used in various industries.
Spanwell relied mainly on word-of-mouth marketing, direct mail, and an old informational site to acquire new customers. It was difficult to scale up these options to grow sales.
They needed to update their website with better messaging, content, and images
Back-end of the site needed more robust security features to support e-commerce
Developed a comprehensive Q&A form to help the client rethink their marketing and help us get a deeper understanding of their buyers
Created a new digital marketing strategy that focused on online marketing without completely discarding traditional channels
Documented a Plan of Action for the implementation of our strategy
Reviewed Google Analytics and created a baseline report
The old site was redesigned and redeveloped from the ground up
Performed extensive keyword research to build a good list of keywords and phrases in order to increase search engine visibility and improve rankings (SEO/SERP)
Most webpage copy was rewritten and/or edited to make it more customer-centric
Created new direct mail campaigns
Consulted with client to identify industry sources for sending out more targeted postcards to Safety Managers
The Client implemented our recommended e-commerce solution to sell directly 24/7 while cutting down the time to generate new sales
Trained the client to maintain the online store and process orders efficiently
Generated quarterly performance reports with our expert opinion for the client and us to refine any weaknesses
We continue to provide consulting, content creation, website updates, and maintenance
Online sales grew by 57.52% (YOY)
The E-commerce conversion rate increased by 41.75%
The number of online transactions increased by 40.37%
The average order value from the online store increased by 12.21%
Online sales from Organic Search Traffic increased by 46.49%
The redesigned website generated new accounts from distributors who placed large repeat orders throughout the year
Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.