Manufacturer Uses Online Sales to Add a New Source of Revenue and Grow Sales

The Challenge:

• Spanwell relied mainly on word-of-mouth marketing, direct mail, and an old informational site to acquire new customers. It was difficult to scale up these options to grow sales.

• They needed to update their website with better messaging, content, and images

• Back-end of the site needed more robust security features to support e-commerce

The Solution:

• Developed a comprehensive Q&A form to help the client rethink their marketing and help us get a deeper understanding of their buyers

• Created a new digital marketing strategy that focused on online marketing without completely discarding traditional channels

• Documented a Plan of Action for the implementation of our strategy

• Reviewed Google Analytics and created a baseline report

• The old site was redesigned and redeveloped from the ground up

• Performed extensive keyword research to build a good list of keywords and phrases in order to increase search engine visibility and improve rankings (SEO/SERP)

• Most webpage copy was rewritten and/or edited to make it more customer-centric

• Created new direct mail campaigns

• Consulted with client to identify industry sources for sending out more targeted postcards to Safety Managers

• The Client implemented our recommended e-commerce solution to sell directly 24/7 while cutting down the time to generate new sales

• Trained the client to maintain the online store and process orders efficiently

• Generated quarterly performance reports with our expert opinion for the client and us to refine any weaknesses

• We continue to provide consulting, content creation, website updates, and maintenance