Manufacturing Content Marketing Helps Improve Industrial Digital Marketing KPIs and Achieve Goals

The Challenge:

• Limited bandwidth to regularly create and publish technical content relevant to their target audience’s work-related challenges.

• In-house personnel lacked proper knowledge and ability to perform organic SEO resulting in poor search engine visibility

• The website was not regularly maintained and updated

The Solution:

• Worked closely with the CEO, VP of Sales & Marketing and the new marketing manager to asses the scope of work needed

• Developed a content marketing strategy and an editorial calendar

• Keyword research and analysis: Built a list of primary, secondary, and long-tail keyword phrases

• Edited, rewrote copy as needed, and optimized blog post for review by in-house SMEs

• Researched to find independent studies to use data and charts (with permission) to validate key points with posts

• Published posts on a regular schedule and helped the client’s team to promote new content via social media channels

• Edited and reformatted case studies for publishing on the website

• Edited and/or rewrote copy for web pages to improve on-page SEO

• Created landing pages with integrated forms

• Maintained and updated the site weekly to keep it current and secure

• Generated easy-to-understand reports for site analytics with our expert opinions

• Held monthly online strategy meetings for planning and refining content marketing tactics based on data