What is the real purpose of industrial marketing? One can come up with a list of at least half a dozen or more excellent goals. IMO, the single most important function is that it must help drive sales and grow revenues.
I agree the journey is not straightforward from point A to point to B, especially in industrial sales where the sales cycles are typically 4 to 12 months long and there are several decision makers involved, some of whom may never interact with your marketing content.
Within manufacturing and industrial companies, I am seeing some real issues where industrial marketing is hampered and as a result, there is a negative impact on sales and revenues. These problems go beyond the typical marketing cutbacks in a difficult economy.
Those are my observations from working with manufacturers and industrial companies. How do you see industrial marketing contributing to sales and revenues in your company?
A one-hour live (online) consulting session with Achinta Mitra to discuss your industrial marketing challenges. I’ll try to provide general guidance that you can apply right away.
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Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.