INDUSTRIAL MARKETING BLOG

Should You Set Your Content Free?

I’m wrestling with this question on a site redesign project that we are working on. The client has co-authored a highly technical but a solution driven white paper. It is definitely a great resource for generating high-quality leads from their site. Should we put this valuable content behind a short registration form or make it freely available?

With the first option, we capture qualified leads but run the risk of losing some because of the extra step required. Setting it free would mean waiting for the interested party to contact the client. No doubt, it would be a warmer lead but would result in a wait and see approach.

I Googled my dilemma and came up with several posts on both sides of the argument. Here are a few of them:

What are you doing with your content?

Please share this post
Share on facebook
Facebook
Share on linkedin
LinkedIn
Share on twitter
Twitter
Share on email
Email

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Free Marketing Resources:
Ready to talk?

Let’s have a brief conversation to determine your needs, expectations and preliminary budget. This is not a high-pressure sales pitch, just a friendly chat.

Recent Posts
INDUSTRIAL MARKETING ARCHIVES
Please share
Share on facebook
Share on linkedin
Share on twitter