Industrial Marketing Blog

Social Media and B2B Marketing Do Pair Well

For a while, it was difficult to find hardcore data to make a business case for social media. I’m happy to see that’s no longer the case. Just this week, I received two invaluable reports with charts and graphs to answer many of the questions that B2B marketers have about using social media.

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner, the founder of WhitePaperSource and the author of Writing White Papers. Watch this short video as Michael explains what’s in this report. Then you can download it for free (no, you don’t even have to register) from his site. Don’t forget to check out Social Media Success Summit 2010.

Industry Report Overview from Michael A. Stelzner on Vimeo.

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers.

This Marketing Data and Research Presentation includes data on:

  • Lead Generation
  • Blogging and Social Media
  • Marketing Budgets
  • Twitter and Facebook
  • 50+ pages of marketing charts and graphs from original research

Download the report from here. (NOTE: Requires registration to download)

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Achinta Mitra

Achinta Mitra

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 30+ years of practical industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That's Achinta. He is the Founder of Tiecas, Inc., an industrial marketing consultancy in Houston, Texas. Read Achinta's story here or follow him on Twitter @Achintamitra.

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