My Inbox is overflowing with e-mails to download white papers and/or attend webinars, all discussing Social Media as it relates to B2B marketing. It is beginning to get confusing with so much of (mis)information out there. I understand the benefits of blogs, podcasting, video testimonials and search optimized PR directly to your customers.
I use LinkedIn often to build my professional network but I'm still trying to figure out how a business benefits from Twitter, Facebook, MySpace etc. They seem like great tools for personal branding for a consultant or a coach or a speaker but I'm not sure how a business or company benefits from them. Unless you are the company brand. John Jantsch of Duct Tape Marketing would be a perfect example.
I read a very good post on this topic by Paul Dunay on MarketingProfs Daily Fix. Check out his post Is Social Media More Difficult in B2B Than B2C? He has a great conversation going on both sides of the argument.
For a more controversial stand, read Bob Bly's post My First Stumbling Block to Getting Started with Social Networking.
What has been your experience so far? What tools are you using?
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