Analytics

Sabotaging Industrial Marketing Hurts Sales

What is the real purpose of industrial marketing? One can come up with a list of at least half a dozen or more excellent goals. IMO, the single most important function is that it must help drive sales and grow revenues. I agree the journey is not straightforward from point A to point to B, …

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Industrial Marketing, Lead Generation and Sales: It’s Complicated

Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way about industrial marketing for lead generation and its relationship to sales – It’s Complicated! Every industrial company I talk to wants more leads at a …

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