B2B Content marketing

Are Manufacturers Turning a Deaf Ear to Content Marketing?

Despite all the published reports about the great results that businesses are deriving from content marketing, it seems manufacturers and industrial companies are still stuck in their old ways of marketing. According to a recent commissioned study done by Forrester Consulting on behalf of Act-On Software, SMBs (small and medium-sized businesses) prefer the more personal …

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Content and Social Marketing: Connecting and Engaging with 10K+ Engineers

Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. Nine out of ten B2B marketers are now using content marketing to grow their businesses, according to the recent study released by MarketingProfs and Junta42|Content Marketing Institute. The reason for not using content marketing that I hear most often from my …

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Content Auditing and Mapping it to the Industrial Buy Cycle

These days it is popular to say “Content is marketing currency.” What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company? Industrial giants have deep pockets to create marketing content on a daily basis. You don’t have that kind of a marketing …

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The Disconnect Between B2B Content Marketing and Customer Engagement

While B2B content marketing has many purposes, its primary goal is to engage with prospects and customers in order to build trust so that they will want to contact you in order to do business with your company. The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a …

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