Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers.
Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers.
“Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR) back in 2008.
That mindset is even more important today if you don’t want to drown in the deluge of online content.