B2B websites

ʼTis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

A New Year and a new website mean new leads and sales opportunities. That’s what most businesses wish for during the Holiday Season. A website redesign is a common marketing kick off in Q1 for many manufacturers, industrial and engineering companies. With 2011 right around the corner, this is a good time to finalize your …

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5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers

If you are a manufacturer or a provider of technical services, your website needs to be aligned with the buying process of your prospects and customers. Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is …

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Successful Industrial Websites Require Part DiY and Part Professional Help

One trend that I have noticed lately with my industrial and engineering clients is that they want to take more of the work in-house. I am referring to updating, maintaining and sometimes marketing their industrial websites. Is that a good thing? My opinion is somewhat biased because I am an industrial and B2B marketing consultant. …

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question

Do you show prices on your B2B website? Have you struggled to answer that question? You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). It becomes even more complicated if you sell through channel partners and there are different pricing structures in place. …

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The 6 essential rules of a website redesign – Ignore them at your peril

Is you current website an asset or a liability? Is it so outdated that you avoid sending prospects and customers to your site? It may be time to invest in your online presence. The one thing that this recession has taught B2B marketers is to do more with less. This trend towards lower-cost content marketing …

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Should You Set Your Content Free?

I’m wrestling with this question on a site redesign project that we are working on. The client has co-authored a highly technical but a solution driven white paper. It is definitely a great resource for generating high-quality leads from their site. Should we put this valuable content behind a short registration form or make it …

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Your Company Web Site Must Be the Hub of Your Online Marketing

Your company Web site is the top online marketing option when it comes to marketing to engineers, technical, industrial and manufacturing professionals. This is according to a new white paper from GlobalSpec called "Marketing to Engineering, Technical, Industrial and Manufacturing Professionals: What’s Working Best Today." The white paper cites statistics from their recent surveys of …

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