Compared to most B2B marketers, blogging still plays a minor role for most manufacturing and industrial companies. Look at these charts from two different surveys to illustrate my point. The first chart is from the survey – Content Marketing Institute and MarketingProfs’ fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America.
Industrial distributors face a unique set of challenges when it comes to content marketing. These companies have traditionally depended on the depth and breadth of their line cards to highlight their strengths and sell industrial products. In the past, their marketing content came straight from the manufacturers they represented. You will find the exact same …
Content Marketing Challenges for Industrial Distributors Read More »
Happy New Year! For my first post in 2013, I thought I would take a quick look back at the past year. Here are the five most popular industrial marketing blog posts from 2012. I picked these based mainly on the number of Pageviews and the Average Time on Page according to my Google Analytics. …
5 Most Popular Industrial Marketing Blog Posts from 2012 Read More »
It is not uncommon to find industrial websites that have not been updated for a long time or with outdated content. Providing a cosmetic facelift is not going to improve the site’s performance either. What can you do if a complete website redesign is not feasible? Adding a blog to your current site is a quick …
Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. In the past, manufacturers used them primarily in traditional print media like an industry-specific tabloid. People sent back a completed reader service or bingo card …
Why Industrial News Releases Make Good Blog Posts Read More »
The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional. Even though the companies that operate in this sector are well-known global brands, they are not exactly forward thinking online marketers who use business blogs and social media regularly. However, …
Blogs and Social Marketing in the Upstream Oil & Gas Industry Read More »
Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. Manufacturers, industrial distributors and engineering companies that I talk to do understand the benefits of using a blog as the hub of their inbound marketing strategy for SEO, lead generation, thought leadership and branding. However, they are …
Industrial Blogs and Their Benefits-Challenge Duality Read More »
I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. A sure sign of that is the number of conversations that I have had recently with my current clients and new leads. They all want to either add a blog to their static industrial websites or convert them into dynamic …
Retrofitting Blogs and Converting Industrial Websites into Blog Sites Read More »
The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focused too much on you, your products or your company. I agree. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. For others, …
Don’t Let Lack of Content Stop You from Blogging Read More »