Blogs

Blogging Still Lagging in Industrial Marketing

Compared to most B2B marketers, blogging still plays a minor role for most manufacturing and industrial companies. Look at these charts from two different surveys to illustrate my point. The first chart is from the survey – Content Marketing Institute and MarketingProfs’ fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America.

Content Marketing Challenges for Industrial Distributors

Industrial distributors face a unique set of challenges when it comes to content marketing. These companies have traditionally depended on the depth and breadth of their line cards to highlight their strengths and sell industrial products. In the past, their marketing content came straight from the manufacturers they represented. You will find the exact same …

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Add a Blog to Jump Start Industrial Websites

It is not uncommon to find industrial websites that have not been updated for a long time or with outdated content. Providing a cosmetic facelift is not going to improve the site’s performance either. What can you do if a complete website redesign is not feasible? Adding a blog to your current site is a quick …

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Don’t Let Lack of Content Stop You from Blogging

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focused too much on you, your products or your company. I agree. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. For others, …

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Content and Social Marketing: Connecting and Engaging with 10K+ Engineers

Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. Nine out of ten B2B marketers are now using content marketing to grow their businesses, according to the recent study released by MarketingProfs and Junta42|Content Marketing Institute. The reason for not using content marketing that I hear most often from my …

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