Content for engineers

How do Engineers Use Content in Their Buying Decision?

Of course, you know that engineers use content in making work-related decisions, i.e. buying decisions. Datasheets, case studies and how-to videos have always been popular with this target audience. However, have you ever asked yourself the question, “how do engineers use content?” The answer to that question is fundamental in developing an effective industrial content marketing …

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How to Coax Content Out of Engineers

Keeping a steady flow of content coming out of engineers and in-house technical experts is a challenge. You know your work is cut out for you if you are a Content or a Marcom Manager at an engineering or manufacturing company. Engineers are known to be passive participants when it comes to generating marketing and …

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Details Matter in Creating Content for Engineers

Are you paying too much attention to content marketing strategies and not enough to the details? Strategic planning and analysis does sound a lot more glamorous than writing content filled with nitty-gritty product details. It is easy to justify leaving the details to others. After all, we’ve all heard that time-starved decision makers don’t really care …

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