content marketing to engineers

Overcoming the Challenge of Marketing to Busy Engineers

Engineers from different fields probably make up a large part of your target audience if you are a manufacturer, distributor or an engineering company. As an industrial marketer, you know it is a challenge marketing to engineers. While engineers do use social media, they tend to be passive participants making it hard to engage with …

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Content Marketing to Engineers is Tough. And Getting Tougher

January 26, 2017 January 27, 2017 / By Achinta Mitra / Content Marketing, Industrial Marketing

Every industrial marketer should sit up and take notice of some of the preliminary findings from a recent survey called the Engineering Marketers 2017 Survey conducted by ENGINEERING.COM. As you read through this article, pay close attention to the prediction and the recommendations for achieving success with industrial content marketing to engineers. This post is …

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content marketing to engineers

Overcoming the Challenge of Marketing to Busy Engineers

Content Marketing to Engineers is Tough. And Getting Tougher

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