Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Of course, going from publishing content to growing sales is not as easy as going from point A to point B.
If you are a manufacturer of custom-engineered systems, you know that it is nearly impossible to generate Sales Qualified Leads (SQLs) without first having one or more conversations with the right people. To get to that point requires more than publishing a few blog posts and/or sending out emails.
Many of these industrial companies already know their limited pool of prospects who are qualified to buy their equipment and services. They don’t want to wait for these people to find them; they want to reach out to them proactively.
The fact is your target audience of engineers and technical professionals are in self-select and self-serve mode. They want to learn as much about you and your solutions before they’ll engage with your sales team. Industrial content marketing aligns perfectly with how today’s self-educating buyers want to interact with their suppliers.