Internal Links – the Secret Sauce for DiY SEO

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks. These are links that originate from another site and point to a page on your domain.

Don’t underestimate the SEO power of internal linking. They are not only great for increasing the number of pages indexed by Google but also help you target a larger number of keywords, especially long tail keywords. The number of site pages indexed by Google has a direct impact on your online lead generation. For every 50 to 100 pages indexed by Google, expect double-digit growth in the number of leads. (Read my earlier post, B2B Lead Generation Using a Business Blog).

The best news is that building internal links is completely in your control.

Read moreInternal Links – the Secret Sauce for DiY SEO

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog

Instead of an industrial marketing strategies post that I typically write, this is more of an implementation post. I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines.

Just building a business blog is not going to help you drive traffic or generate leads. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects”). Before you dive into the deep end of do-it-yourself (DiY) SEO, you should be aware of the two types of optimization tactics and they are:

  1. On-page or on site optimization
  2. Off-page or off site optimization (mainly link building, which is a topic for another post)

In this article, I’ll be focusing on a few DiY on-site optimization techniques for a WordPress business blog.

What is On Site SEO?

On-site SEO refers to changes that you can make within the code of your blog. You have full control over this SEO technique since you can add, edit code and content at anytime.

Read moreDo-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog

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