Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated email spam-filtering methods. Engineers and technical professionals know how to opt out and have much higher expectations from vendor emails.
Think twice though before you discard the tried-and-tested industrial email marketing strategies. Sure, the old way of “batch and blast” is no longer effective and email marketing is facing challenges, but it is not dead by any means. I can say that based on my own experience working with manufacturing and engineering companies on a daily basis.