One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. That is simply not true. I am seeing manufacturers continue to use industrial email marketing with great success.
Sure, the old way of “batch-and-blast” email marketing is dead but in the words of Jon Miller (@jonmiller), VP Marketing & co-founder of Marketo, “Email marketing has simply evolved.”
I just read Marketo’s “The Definitive Guide to Engaging Email Marketing” that weighs in at a hefty 155 pages. The pages are chock full of valuable information and research data on email marketing. Here are a few findings that validate their claim, “Email matters more today than ever before.”