Industrial content marketing is used by an overwhelming majority of manufacturers. It stands at 85% according to the Content Marketing Institute’s 2017 survey. According to ENGINEERING.COM’s 2017 survey, 87% of engineering marketers use content marketing.
The CMI survey also reported that that 80% of manufacturing marketers rated themselves as “Not At All Successful” to “Moderately Successful” with content marketing.
Dissatisfaction with industrial content marketing
C-suite executives at large industrial companies and owners of smaller family-owned manufacturing and engineering companies have plenty to be unhappy about with their lack of success with industrial content marketing. The big reason – MONEY! (or the money spent on content marketing).