Curious about how your peers and the competition are spending their industrial marketing dollars? You are in the right place at the right time.
I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. To put their findings in the right perspective, the top three segments of their demographics were:
- 32% Manufacturers
- 20% Software companies
- 16% were companies that provide Consulting/Engineering services
See the chart on the right for a complete breakdown.
The average industrial marketing budget is under $100,000 for more than half (52%) of these companies. There are a few (7%) with a budget of more than a million. Raise your hand if you are one of them!