Unique Challenges in Manufacturing Content Marketing

Unique challenges in manufacturing content marketing

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. I touched on some of them in my last post about writing technical blog posts. While the age-old problem of “What should we write about?” still exists, new research findings show a myriad of other challenges. Some of these may … Read more

Have Concerns About Inbound Marketing for Manufacturers?

Conversations about inbound marketing for manufacturers invariably lead to several questions and/or concerns. I do spend quite a bit of time educating my prospects and clients about inbound marketing.

I’ve published several articles on inbound and industrial content marketing in the past. Just do a search here or select it from the Categories to find them. I’ll summarize the key points and cite some of the latest statistics to validate my claims.

Inbound marketing for manufacturers is not a quick fix for slow sales

This is probably the single biggest area of concern and/or questions. Manufacturers want leads that turn into sales quickly. They don’t want to wait 6 to 9 months for results.

Of course, they don’t want to hear that, they want their phones to start ringing, RFQs coming in and their sales team involved in deep conversations in 30 days or less.

Unfortunately, that’s an unrealistic expectation because inbound marketing with content is not a one-off campaign or a project; it is a process! It takes time to gel before it can produce measurable and repeatable results.

That doesn’t mean you have to wait to see any measurable results. A well-planned and executed inbound marketing program will produce incremental improvements in the short term.

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