3 Business Blogs with Proven ROI from Industrial Companies

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies.

Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. As a result, many of them either ignore blogging as a marketing strategy or wait until their competition launches one.

It is easy for us marketing consultants to extol the virtues of a business blog but clients want to see actual examples before accepting our recommendations on blind faith. They need to see verifiable results and not just screen shots in our online portfolios.

I found three industrial blogs that have produced measurable ROI in terms of lead generation and sales – key performance metrics that resonate with the C-suite.

Here’s proof that business blogging is an effective inbound marketing strategy for manufacturers, engineering and industrial companies.

Read more3 Business Blogs with Proven ROI from Industrial Companies

Item added to cart.
0 items - $0.00

This website uses cookies to ensure you get the best experience on our website.

Marketing Matters Newsletters

Marketing Matters is our monthly newsletter which is usually emailed during the last week of the month.

Wait, before you leave!

Get the latest articles on industrial marketing delivered to your inbox every month. Join thousands of your peers from around the globe and stay informed.