Industrial blogs

Industrial Content Marketing – Selling the Problem not Just Solutions

Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. They want to educate the market about their solutions and in the process create “thought leadership.” Those are all great and valid reasons for industrial companies to …

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To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking

Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. I’m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a …

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Jumpstart Industrial Content Marketing with Application Notes

Application Notes or App Notes are very effective and can help you jumpstart your industrial content marketing, especially if you are stuck because of lack of content. Application Notes are closely related to Case Studies but they are not the same. I’ve heard some people refer to them as white papers. IMO, there’s a difference …

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How to Create Successful Industrial Marketing Content for TOFU

In case you aren’t familiar with the content marketing acronym TOFU, let me define it for you. TOFU stands for top of the funnel and relates to content that attracts qualified visitors to your industrial website or blog. Creating effective marketing content for TOFU is proving to be a challenge for many manufacturers. That’s because …

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Blogs and Social Marketing in the Upstream Oil & Gas Industry

The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional. Even though the companies that operate in this sector are well-known global brands, they are not exactly forward thinking online marketers who use business blogs and social media regularly. However, …

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Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Depending on which study you read, the results can be confusing. Here’s one example of the confusion that I’m referring to. The study done …

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Industrial Blogs and Their Benefits-Challenge Duality

Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. Manufacturers, industrial distributors and engineering companies that I talk to do understand the benefits of using a blog as the hub of their inbound marketing strategy for SEO, lead generation, thought leadership and branding. However, they are …

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Create a Content Series for Industrial Marketing

Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The question – what do we write about? The answer – create a content series. Just like popular TV serials, you want to create a …

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Retrofitting Blogs and Converting Industrial Websites into Blog Sites

I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. A sure sign of that is the number of conversations that I have had recently with my current clients and new leads. They all want to either add a blog to their static industrial websites or convert them into dynamic …

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