industrial digital marketing

Stop Your Industrial Website Redesign from Derailment

What does industrial website redesign have to do with a train derailment? I’m not trying to be funny here by using this image of the Montparnasse derailment that happened on October 22, 1895. The action of a train leaving its tracks accidentally can have catastrophic consequences. Similarly, obstructions that prevent a redesigned website from meeting …

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Using Digital Industrial Marketing for Reaching Younger Engineers

Digital industrial marketing is the norm these days, not because it is fashionable but because that’s how industrial buyers now prefer to interact with their suppliers. I’m sure you are aware of the fact that the industrial buy cycle is made up of four stages. Publishing generic content that is not tailored to each stage …

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How Industrial Marketing Influences Buyers

Industrial marketing precedes industrial sales. That is the reality today. I understand manufacturers, distributors and engineering service providers may find it hard to accept that fact. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Marketing has always provided sales support and not …

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Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies

I will be co-hosting a webinar with John Hayes of ENGINEERING.com on August 5 at 10am PST / 1pm EST. The webinar is called Success with Digital Marketing – a Road Map for Manufacturers. We plan on covering a lot of ground on digital marketing as it relates to manufacturers and other industrial companies. You’ll …

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Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

If you are using digital marketing (You are, aren’t you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. I’m sure you have read many of the dire headlines about the critical skills gap in the industrial …

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Can Digital Marketing Make the Phone Ring for Industrial Companies?

Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. However, a qualified lead means different things to different people and it is rare for me to find too many of these companies to have a clear definition of what a lead means to them. Truth be told, …

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Do You Know the Cost of Maintaining Your Industrial Digital Marketing Status Quo?

For the past six years, more than two thirds of manufacturers and industrial companies have said that lead generation or customer acquisition is their top marketing priority according to the latest industrial marketing survey released by GlobalSpec. The same survey also found that 42 percent of these companies have increased their budgets for digital marketing …

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