industrial website redesign

Industrial Website Redesign for Marketing to Engineers

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the outside web development company or your in-house marketing department doesn’t have a clear understanding of marketing to engineers and industrial professionals. A website redesign that …

Industrial Website Redesign for Marketing to Engineers Read More »

Stop Your Industrial Website Redesign from Derailment

What does industrial website redesign have to do with a train derailment? I’m not trying to be funny here by using this image of the Montparnasse derailment that happened on October 22, 1895. The action of a train leaving its tracks accidentally can have catastrophic consequences. Similarly, obstructions that prevent a redesigned website from meeting …

Stop Your Industrial Website Redesign from Derailment Read More »

Content Marketing Strategy Must Drive Your Industrial Website Redesign

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Why is it such an important decision? According to the Industrial Buy Cycle survey of engineers and technical professionals conducted by IHS Engineering 360 (formally GlobalSpec), “The top three most frequently used sources for searching …

Content Marketing Strategy Must Drive Your Industrial Website Redesign Read More »

Content Industrial Buyers Want from Supplier Websites

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Their target audience—engineers and industrial buyers are using digital media to find components, equipment, services and suppliers (77%); obtain product specifications (73%); find product availability information (70%); perform research (67%); and compare products across suppliers …

Content Industrial Buyers Want from Supplier Websites Read More »

Industrial Marketing Plan: A 3-Phase Approach

As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for the next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task. My preferred way is what I call the …

Industrial Marketing Plan: A 3-Phase Approach Read More »

Top 12 Industrial Marketing Posts of 2014

It’s time to look back at the most read industrial marketing posts that I published in 2014. I’ve culled the list down to 12 based on the data from my Google Analytics. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: What’s Hot and What’s Not in …

Top 12 Industrial Marketing Posts of 2014 Read More »

Scroll to Top