Lead generation

Content Marketing Challenges for Industrial Distributors

Industrial distributors face a unique set of challenges when it comes to content marketing. These companies have traditionally depended on the depth and breadth of their line cards to highlight their strengths and sell industrial products. In the past, their marketing content came straight from the manufacturers they represented. You will find the exact same …

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Social Media Usage by Engineers and Industrial Professionals

Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports from previous years and others are good wake up calls for industrial marketers. It is still true that most engineers and industrial professionals are passive …

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Industrial Marketing Playbook – Actionable Digital Marketing Ideas for Manufacturers and Engineering Companies

My company, Tiecas has just released a new free guide called “Industrial Marketing Playbook.” This playbook is not about marketing theories, it is based on our accumulated experience and expertise in marketing to your engineering, technical and industrial customers. It is 15 pages that are packed with bite-sized, actionable digital marketing ideas to help you …

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How Landing Pages Can Make or Break Lead Generation Campaigns

Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. A poorly designed (layout and content) landing page can kill your lead …

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5 Things Industrial Marketers Must Do to Attract Engineers and Turn Them into Loyal Customers

Contrary to popular beliefs that engineers are consumers too and therefore one must market to them as people first, I believe marketing to engineers is different. Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. I should know …

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