Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. They design and make engineered systems used in the Metalworking and the Pulp & Paper industries.
Our conversation happened in the early stages (Thank God!) of developing a content marketing strategy. This company has been in business for over 20 years and had done plenty of conventional outbound marketing over the years. They contacted me to help them effectively use industrial content marketing to generate qualified inbound leads and convert them into sales opportunities.