Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

industrial website for post-pandemic business

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting your industrial content marketing strategy for COVID-19. In this post, I want to focus on the changes that you may need to make to your … Read more

Manufacturer Successfully Uses a B2C Online Marketing Tactic

I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. Some have even called B2B marketing obsolete in this day and age.

Whether you agree or not is a topic for another day. IMO, the decision making process is more complex and there are many more stakeholders involved in industrial and B2B purchases but it still boils down to people doing business with people.

That’s why I say more power to the manufacturer if it can successfully use a B2C marketing tactic to help its customers select the right industrial product(s) quickly and easily.

And that’s the focus of this blog post.

Read moreManufacturer Successfully Uses a B2C Online Marketing Tactic

Build Industrial Websites as Dynamic Blog Sites

For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. By now, most industrial marketers are aware of the power of inbound marketing for lead generation. A blog is considered the cornerstone of an effective inbound marketing strategy.

What if you could combine the best of both these marketing tactics? I’m talking about creating a blog site with dynamic content instead of a static digital marketing asset.

Building or redesigning a company Website as a blog site is increasingly becoming the preferred method for many industrial and manufacturing marketers.

Here, I’m referring to an integrated blog site where yourcompanyname.com is the home page of the blog or is in a subdirectory within your main domain such as yourcompanyname.com/blog and not an external blog like someotherblogname.com.   

Read moreBuild Industrial Websites as Dynamic Blog Sites

Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0

Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Yet, their existing Websites have little to no lead generating capabilities.

That statement may come as a shock to many site owners because they are convinced that sales leads will just roll in because their site includes a toll free number in a big bold font, there are links to the “Contact Us” page everywhere and/or there’s a RFQ form on the site.

Here’s what’s wrong with that picture:

Read moreMost Industrial and Manufacturing Websites are Still Stuck in Web 1.0

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