Proving ROI of Industrial Content Marketing is Still a Big Challenge

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. You are in good company. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year. I’ve…

Take Industrial Lead Generation up a Notch with Marketing Automation

Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. There are many more choices available today in Marketing Automation (MA) offerings and one can find the right fit at various price points. This post…