News Releases in Industrial Content Marketing — Part II

Think of this post as an extension of my previous article “Why Industrial News Releases Make Good Blog Posts.” Let me start with some findings and statistics from different B2B content marketing studies that I have downloaded and read in the past couple of weeks. First up is 2012 B2B Content Marketing Trends by Holger…

The More Industrial Marketing Changes, the More it Stays the Same

I’m not trying to be clever or facetious with my headline. 67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years. That’s one of the findings from a survey done by…