Contrary to popular beliefs that engineers are consumers too and therefore one must market to them as people first, I believe marketing to engineers is different. Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. I should know …
Do you show prices on your B2B website? Have you struggled to answer that question? You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). It becomes even more complicated if you sell through channel partners and there are different pricing structures in place. …
B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question Read More »
Founded in 1987, Tiecas, Inc. is an industrial marketing and consulting company based in Houston, TX. We help manufacturers, distributors and engineering companies grow their sales with effective industrial marketing.
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