Responsive Web Design Becoming Important to Industrial Companies

Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. In case you are wondering what the heck is responsive web design, let me give you Wikipedia’s definition first:

“Responsive web design (often abbreviated to RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).”

I found a better description in an article from Forbes (You know something has gone mainstream in the business world when Forbes publishes a featured article on it). They define it simply as, “Responsive Web design is a new design approach that enables Web designers and developers to build and maintain a single website to serve to all kinds of devices: smartphones, tablets, laptops and more.”

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