Sales funnel

Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. How do you rise …

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Manufacturing Infographics for Content Marketing

Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics have been around for a while and are used to communicate complex concepts visually and easily. If done right, they can be very effective in content marketing for manufacturers and industrial companies. In the early stages of …

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Manufacturers Need Lead Management to Close the RFQ Gap

Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request For Quote) opportunities. Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them. For a real-life …

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Use Content Marketing to Manage Industrial Sales Funnels

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads Maximize the middle of the funnel (MoFU) for converting more leads into sales opportunities Achieving those two objectives are difficult enough, now add to that the constant pressure of having to lower …

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Why Your Sales Funnel May Run Dry Without a Business Blog

Happy New Year! Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. By not using every opportunity to generate high-quality leads, they may be leaving money on the table. You can find …

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Marketing Automation vs. Inbound Marketing

If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. How do you separate hype from reality, …

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