Website Evaluation Comes Before Site Redesign

Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results (SEO – Organic Search Engine Optimization) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion).

You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake.

Poor SEO and conversions are the symptoms that are obvious to you. Only an in-depth website evaluation can diagnose the underlying causes. Without that, a website redesign will only be a cosmetic facelift and cannot address all the issues that are stopping your industrial website from producing results.

Keep in mind that SEO is not the same as a website redesign. They do go together because retrofitting SEO is more difficult and not as effective. Don’t expect to show up on the first page of Google just because your website has just undergone a redesign.

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