Social media

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Yes, social media generates all the …

Industrial Companies shouldn’t Replace Email Marketing with Social Media Read More »

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Depending on which study you read, the results can be confusing. Here’s one example of the confusion that I’m referring to. The study done …

Industrial Companies Underuse the One Social Media Tactic with Proven ROI Read More »

Are Community Forums Good for Manufacturers and Industrial Companies?

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. Some even consider it the original crowdsourcing platform for content. Traditionally used as customer support tools by …

Are Community Forums Good for Manufacturers and Industrial Companies? Read More »

Small Manufacturers Use Social Media Effectively

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I’ve read a …

Small Manufacturers Use Social Media Effectively Read More »

How Blogs Help Manufacturers Enter New Markets

The current economy and a global supply chain have forced many manufacturers to reevaluate how they do business these days. Traditional sources of new business – word-of-mouth referrals and repeat business from existing customers have slowed to a trickle for many of these industrial companies. They now find themselves in uncharted waters where they have …

How Blogs Help Manufacturers Enter New Markets Read More »

Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof. Corning, a manufacturer of specialty glass and ceramics created a marketing video called “A Day Made of Glass” to demonstrate future applications of its specialty glass. Even though the original intent was to create a sales tool for its manufacturing customers, it went …

Manufacturer’s Marketing Video Becomes a YouTube Sensation Read More »

How a Global Distributor’s Online Community for Engineers Pays Rich Dividends

Building a thriving online community around your social media strategy takes a lot of hard work. Sometimes it feels like you are operating in a vacuum where nobody seems to be listening or responding to your initiatives. It is heartening then to read about an industrial company’s success in building an engineering community, which in …

How a Global Distributor’s Online Community for Engineers Pays Rich Dividends Read More »

Content and Social Marketing: Connecting and Engaging with 10K+ Engineers

Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. Nine out of ten B2B marketers are now using content marketing to grow their businesses, according to the recent study released by MarketingProfs and Junta42|Content Marketing Institute. The reason for not using content marketing that I hear most often from my …

Content and Social Marketing: Connecting and Engaging with 10K+ Engineers Read More »

Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Remember the very first music video ever played on MTV? It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the U.S. Every disruptive technology is known to cause major upheavals in any …

Have Digital Marketing and Social Media Killed the Industrial Sales Job? Read More »

Scroll to Top