Social Networking

Social Media with Email Marketing – is it the Super Combo?

Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. This long time staple has become the Rodney “No Respect” Dangerfield of B2B and industrial marketing. I’ve read several articles about the impending death of email marketing because of the steady decline in …

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Social Media and B2B Marketing Do Pair Well

For a while, it was difficult to find hardcore data to make a business case for social media. I’m happy to see that’s no longer the case. Just this week, I received two invaluable reports with charts and graphs to answer many of the questions that B2B marketers have about using social media. The first …

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Business Value of Social Networking

Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, …

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Social Media Marketing: Time Trap or Opportunity Magnet?

New Study Reveals the Answers. This new report exposes the best tools and benefits of social media marketing. A surprising 64 percent of marketers are spending five or more hours weekly using social media sites like Twitter, found the just-released Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses. …

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The Gender Gap in Social Networking

It is no secret that the whole social networking phenomenon got started with the younger generation. However, there is a distinct gender gap as its acceptance has grown to become more mainstream.  Rapleaf has done a study of 13.2 million people to see how they were using social media. While the trends indicate both sexes are using social media in huge …

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