website content

Content Industrial Buyers Want from Supplier Websites

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Their target audience—engineers and industrial buyers are using digital media to find components, equipment, services and suppliers (77%); obtain product specifications (73%); find product availability information (70%); perform research (67%); and compare products across suppliers …

Content Industrial Buyers Want from Supplier Websites Read More »

9 Must-Have Content Assets for Successful Industrial Websites

Compiling any kind of list is always risky because we all have our own preferences and there is no way someone else’s list can satisfy everyone. This is my list of “must-have” content assets that I advise my clients to add to their industrial Websites. It is definitely a two-way street; my industrial clients also …

9 Must-Have Content Assets for Successful Industrial Websites Read More »

Making Your Industrial Website Be All It Can Be

Remember the old US Army commercial – “Be All You Can Be?” It was one of the most popular and successful recruiting slogans and the army used it for over twenty years. It was created in 1981 by E. N. J. Carter (he was awarded the Outstanding Civilian Service Award for his efforts) when he …

Making Your Industrial Website Be All It Can Be Read More »

Website Content Must Address What’s Keeping Engineers up at Night

Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk Security Compliance Does your website content address those issues? The content on your industrial site may be missing the mark completely if it doesn’t speak directly to engineers’ pain points. If …

Website Content Must Address What’s Keeping Engineers up at Night Read More »

How Lack of Marketing Content Can Derail Your Website Redesign Project

What comes first – site content or site design? In the words of Jeffrey Zeldman, the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.” Are you involved in or responsible for redesigning your …

How Lack of Marketing Content Can Derail Your Website Redesign Project Read More »

Scroll to Top