The white paper – what began as a wordy, complicated, techie document has become the cool, neat catalyst for generating insatiable demand, and freelance writers are cashing in with corporate content in 2009. And when a Google search for “white papers” returns millions of results… that means somebody’s got to write them.
Now more than ever, it’s predictable that companies will need to carefully scrutinize more information before making buying decisions, and freelance wordsmiths can expect more demand for their sought-after skill.
Today’s white paper is a conversational 3,000- to 5,000-word document, with a succinct educational focus on how clients can solve specific problems–served up with a pinch of persuasiveness.
“White papers are today’s marketing super weapons,” says Michael Stelzner, author of the best-selling book Writing White Papers. Stelzner cites a number of reasons why clients love marketing white papers: Read more