Instead of an industrial marketing strategies post that I typically write, this is more of an implementation post. I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines.
Just building a business blog is not going to help you drive traffic or generate leads. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects”). Before you dive into the deep end of do-it-yourself (DiY) SEO, you should be aware of the two types of optimization tactics and they are:
- On-page or on site optimization
- Off-page or off site optimization (mainly link building, which is a topic for another post)
In this article, I’ll be focusing on a few DiY on-site optimization techniques for a WordPress business blog.
What is On Site SEO?
On-site SEO refers to changes that you can make within the code of your blog. You have full control over this SEO technique since you can add, edit code and content at anytime.