Industrial distributors face a unique set of challenges when it comes to content marketing. These companies have traditionally depended on the depth and breadth of their line cards to highlight their strengths and sell industrial products.
In the past, their marketing content came straight from the manufacturers they represented. You will find the exact same product content on sites of various distributors serving a particular industry. They’ve never had to create and publish their own content before.
The problem is republishing the same manufacturer’s content won’t help your SEO or add any value for your customers and neither will it help to differentiate one industrial distributor from another.