Content Marketing Challenges for Industrial Distributors

Industrial distributors face a unique set of challenges when it comes to content marketing. These companies have traditionally depended on the depth and breadth of their line cards to highlight their strengths and sell industrial products.

In the past, their marketing content came straight from the manufacturers they represented. You will find the exact same product content on sites of various distributors serving a particular industry. They’ve never had to create and publish their own content before.

The problem is republishing the same manufacturer’s content won’t help your SEO or add any value for your customers and neither will it help to differentiate one industrial distributor from another.

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Optimizing Your WordPress Business Blog

Probably the biggest benefit of creating a business blog is to engage with your readers, build deeper relationships and convert most of them into paying customers. However, none of that can happen until you drive lots of interested traffic to your business blog.

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. An invisible blog doesn’t draw a crowd and neither will you have the opportunity to engage with them.

Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. It seems the secrets of SEO are known only to a few high-priced consultants. However, you can do it too with some help. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

I don’t deny that effective SEO does take experience, expertise and time to produce results. So no one should expect a DiY solution to achieve the same kind of results as a paid SEO expert (ethical one!). Start with some baby steps and fine tune as you learn more.

In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs. It is called All in One SEO Pack (AIOSEO) and you can download it from here for free. After you have installed it, log into your admin panel, go to Settings > All in One SEO (See screen shot).

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