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Social Media Usage by Engineers and Industrial Professionals

Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports from previous years and others are good wake up calls for industrial marketers. It is still true that most engineers and industrial professionals are passive …

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Small Manufacturers Use Social Media Effectively

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I’ve read a …

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Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof. Corning, a manufacturer of specialty glass and ceramics created a marketing video called “A Day Made of Glass” to demonstrate future applications of its specialty glass. Even though the original intent was to create a sales tool for its manufacturing customers, it went …

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Using Video in B2B Marketing

The use of video in B2b marketing is on the rise and is expected to grow exponentially. In the August 11 issue of BtoB Magazine, Tom Simmons, President-Creative Director of PRTNERS+simons wrote, "Web video will continue its rise in prominance. It is admittedly the preeminent marketing channel for all marketing communications—consumer, b-to-b and professional—and its role …

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