Industrial Marketing Blog

Top 10 Industrial Marketing Posts of 2016

Top 10 Industrial Marketing Posts of 2016Happy New Year!

I thought I’ll start off 2017 with a quick look back at 2016. I’ve compiled the top 10 posts on industrial marketing. The ranking is based on various parameters from Google Analytics. I left out the home page even though it is the most visited page as expected.

The interesting thing to note is that the top 3 posts were published in 2010. That’s 7 years ago, and still going strong! This is proof of the longevity of blog posts.

  1. SAL is the Glue that Binds Sales and Marketing in Lead Generation
  2. 7 Strategies for Using Content to Market Industrial Products
  3. Why More Engineers Ought to be in Sales and Marketing
  4. Marketing Engineering Services with Content
  5. How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers
  6. Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles
  7. How Industrial Marketing Influences Buyers
  8. Content Marketing for Manufacturers: What’s real and what’s hype?
  9. Why Manufacturers Need a Multichannel Industrial Marketing Strategy
  10. Lead Generation for Industrial Companies is a Process not a Campaign

Thanks for being a regular reader of Industrial Marketing Today blog.

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Achinta Mitra

Achinta Mitra

Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education and an MBA with 30+ years of practical industrial marketing experience. You want an expert with an insider’s knowledge and an outsider’s objectivity who can point you in the right direction immediately. That's Achinta. He is the Founder of Tiecas, Inc., an industrial marketing consultancy in Houston, Texas. Read Achinta's story here or follow him on Twitter @Achintamitra.

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